Visual Identity and Logo: Plenny is a personal financial assistant app, and its icon features a stack of coins integrated into the first letter of the brand name. The logo is designed using the Apfel Grotezk Fett font, which was selected for its smooth curves and an exaggerated x-height, giving the brand a friendly and approachable look.

Insta: @Plennyapp

Credits: Apfel Grotezk by Luigi Gorlero on Collletttivo.it.